I've painted a RAINBOW in The Blah-ever World.

Monday, October 29, 2007

The Underlying Philosophy of Logos

Burger King

In 1969, Burger King established its famous Burger King “bun halves” logo that lasted till early 1990s. It was created to signify the eatery’s association with hamburgers. The earlier version of Burger King logo featured the name “Burger King” in orange placed in-between two ochre semi-circular buns.The Burger KIng logo is later modernized by giving it a smoother typeface with rounder edge. The graphical tightening of the font replaced the obsolete "bulging" font to suit the advertising needs.

The Burger King logo was then modified again in 1999.he color of the restaurant’s name in the new Burger King logo was changed from ochre to orange. A blue swirl was added in the new Burger King logo which wrapped the burger, giving the Burger King logo a circular appearance. The new Burger King logo also tilts the bun halves and the font on an axis making it contemporary and at the same time relevant.Gradually, the new Burger King logo is endorsed by all of the Burger King outlets and the new logo had branded the company's hamburger business.

FedEx

FedEx is an abbreviation of the company’s original name, Federal Express, which was chosen to symbolize a national marketplace and help in obtaining government contracts. The original Federal Express logo was designed by Richard Runyan in 1973 which consist of the name "Federal Express" in a diagonal position with blue and white background. FedEx logo experienced a innovatiive change when the FedEx's courier business expanded into a company that offers overnight courier,ground, heavy freight, document copying and logistics services. In 1994, a new FedEx logo was created by Lindon Leader of Landor Associates and it becomes a highly regconised corporate symbol of FedEx Corporation.Behind the FedEx logo’s simplicity, lays an arrow located in the negative space between the ‘E’ and ‘X’ pointing rightwards.This arrow in the FedEx logo has been used as a form of subliminal advertising of the brand, symbolizing forward movement and thinking.The famous ‘FedEx Logo’ is a quality example of sheer ubiquity and inspiring symbology.

Walt Disney

The Walt Disney logo, like the company, has served as a beacon for decent family entertainment and worldwide recognition. The Walt Disney logo is a ‘stylized version of the founder’s signature’ that signifies the brand name and promises secure, cheerful and quality American mainstream entertainment.

Other than the regular logo, the company uses different logos on its different products. A castle on a blue background version of the Walt Disney logo is used for the movie releases and as the curtain-raiser to its films.

Similarly, the Walt Disney signature with “World” added to it is used for the company’s resorts "Walt Disney World Resort", a Mickey’s head is adopted for the company’s Mickey Mouse Club and “Studios” was added to the Walt Disney logo signifying Disney Studios around the world.

Pepsi

The Pepsi Logo is one of the most famous and well recognized logos in the world. In popularity it stands in line with its competitor Coca cola logo.The year 1898 saw the first logo of Pepsi Cola. Through the passage of time the Pepsi logo went through redesigning and modifications, followed by the change in slogans that followed the Pepsi logo. These slogans are given below:

1909 till 1939: Delicious and Healthful
1939 till 1950: Twice As Much For A Nickel Too
1950 till 1963: The Light Refreshment
1953 till 1961: Be Sociable
1961 till 1963: Now It's Pepsi for Those Who Think Young
1963 till 1967: Come Alive! You're In the Pepsi Generation
1967 till 1969: Taste That Beats the Others Cold
1969 till 1973: You've Got A Lot to Live, Pepsi's Got A Lot To Give
1973 till 1975: Join the Pepsi People Feelin' Free
1975 till 1978: Have a Pepsi Day
1978 till 1981: Catch That Pepsi Spirit
1981 till 1982: Pepsi's Got Your Taste For Life!
1983 till 1983: Pepsi Now!
1984-to date: Pepsi, The Choice of a New Generation

Ferrari

Ferrari logo consists of a symbol of ‘Prancing Horse’ on a yellow back ground, usually with the letters SF. SF stands for Scuderia Ferrari. The Ferrari logo is well known and well recognized by all and especially the fans of motor car racing.
The name of Ferrari and its Logo bring to our mind emotion that we feel about speed and sports cars. The symbol of prancing horse, symbolises good luck.

Serene (074959T)

Bleahz.

4:12 PM

You'll always find rainbow in the Blah-ever World.