I've painted a RAINBOW in The Blah-ever World.

Monday, October 22, 2007

The newspaper i used for this assignment is the most read english paper in Singapore,The Straits Times.I chosed it because basically it has more content to let me compare.

Basically, the most significant difference between the weekdays and weekends paper for The Straits Times is the content and quantity of the news. The weekends paper has actually about double the content compared to the weekdays papers.The design of the papers are mostly the same for both weekdays and weekends.

Weekdays paper normally focuse on eduacation and innovation which is targeting on students as most secondary school in Singapore have subscribed The Straits Times for their reading periods. For the weekends papers, they focuses more on business.They even have interviews on people who suceeded in the business that they set up themselves.Moreover,articles like 'Work can be Fun'.I think this is to put in a positive attitude towards the people working in this competitive society, especially the youngsters.Weekends papers also has a lot of additional articles such as special report,science and world sessions.

I've also notice a different in the advertisements between the weekdays and weekends papers. Weekdays paper tend to have more advertisements on education and studies,for example, advertising for a private school. While weekends paper tend to have more advertisements on electricity appliances, furnitures and mobile phones.

I conclusion, I think the news and advertisements in The Straits Times on weekdays papers are more for the young people and the weekends ones are more for the adults.

Spins that I have found:

Pilot Frixion
"Pilot introduces the world's first erasable pen that works!"
"Make no mistake"
Spin: If you use the new pilot frixion, you'll make no mistake in your papers.

Poh Heng(itrustme-launching fresh,zingy Zest Gold)
"What has poetry and POWER? What humbles me then makes me feel like the richest woman on earth? What moves me, what holds me? What, if not...I trust me."
Spin: you want power and wealth? Wear "itrustme".

Learning Mastery
"The secret of how your child can score as without you having to nag,Even if it is the holidays!"
Spin: Your child will have the self-disciplinary after attending this.

Simmons
"Feel Cool...Sleep on Simmons"
Spin: Sleeping on Simmons mattress will make you feel cool.

CHANEL
"For a complextion that breathes perfection"
Spin: Chanel can make you complextion perfect.

Bai Jia Seafood Restaurant
"Good Food, Good Taste, Good Price- All at Bai Jia"
Spin:You want everything good?Go Bai Jia.

SUCCESS RESOURCES and Freely
"With less than 1 hour per day,you can change your Financial Destiny"
Spin: You can change from poor to rich after you attended the 1 hour ta;l.

iGenius
"Every child is a genius"
"Right Brain IQ starts from 0!"
"Tatami genius baby massage"
Spin: Every child is a genius, but we can make your genius cleverer.

Serene(074059T)

Bleahz.

10:52 PM

You'll always find rainbow in the Blah-ever World.