I've painted a RAINBOW in The Blah-ever World.

Tuesday, October 30, 2007

Spins from HealthCare product

This advertisement is on Pharmaton Caplets and it says that this caplets contains alot of vitamins, minerals and ginseng G115 extract that can boost your energy level.
Spin: Eat this, you can boost your energy level to the maximum.

This advertisement is on a product called GinGold Ginkgo leaf extract formula. It says that if you eat this, it can strengthen your memories, transfer more oxygen to the brain to make you feel more alert,protect your neurons activity to make it work properly to prevent your brain from ageing and to improve blood circulation in your body.
Spin: With this, it makes you feel more alert,energetic and younger.

This advertisement is on a product called BioCalth. It mentioned about the three reasons to take this,First, Its safe to use this product as the substances used are reliable.Second, it give you more calcium. Third, it acts on your joints and cartilages.
Spin: As certified, BioCalth is the desire product for bones and joints care.
BioCalth,it'll definitely do you good if you use it.

Serene(074059T)

Bleahz.

10:28 AM

You'll always find rainbow in the Blah-ever World.

The BIG RED Board and the SMALL RED Button.
I found an interesting thing at Vivocity...so i decided to take a few pictures of it.

This is what i saw from far.
The BIG RED Board.

Then, when i moved closer to it,it has this Small RED Buttons that says,"Press Here."

And when i press it, this appeared:

Interesting huh?

OCBC is recently doing on advertisements that does with inquisitivity.Another one is the recent TVC that shows a glass of water that has always the same volume of water no matter how much water you pour out.

I think i'm one curious person.LOL.

Serene=).

Bleahz.

10:56 PM

You'll always find rainbow in the Blah-ever World.

The Underlying Philosophy of Logos

Burger King

In 1969, Burger King established its famous Burger King “bun halves” logo that lasted till early 1990s. It was created to signify the eatery’s association with hamburgers. The earlier version of Burger King logo featured the name “Burger King” in orange placed in-between two ochre semi-circular buns.The Burger KIng logo is later modernized by giving it a smoother typeface with rounder edge. The graphical tightening of the font replaced the obsolete "bulging" font to suit the advertising needs.

The Burger King logo was then modified again in 1999.he color of the restaurant’s name in the new Burger King logo was changed from ochre to orange. A blue swirl was added in the new Burger King logo which wrapped the burger, giving the Burger King logo a circular appearance. The new Burger King logo also tilts the bun halves and the font on an axis making it contemporary and at the same time relevant.Gradually, the new Burger King logo is endorsed by all of the Burger King outlets and the new logo had branded the company's hamburger business.

FedEx

FedEx is an abbreviation of the company’s original name, Federal Express, which was chosen to symbolize a national marketplace and help in obtaining government contracts. The original Federal Express logo was designed by Richard Runyan in 1973 which consist of the name "Federal Express" in a diagonal position with blue and white background. FedEx logo experienced a innovatiive change when the FedEx's courier business expanded into a company that offers overnight courier,ground, heavy freight, document copying and logistics services. In 1994, a new FedEx logo was created by Lindon Leader of Landor Associates and it becomes a highly regconised corporate symbol of FedEx Corporation.Behind the FedEx logo’s simplicity, lays an arrow located in the negative space between the ‘E’ and ‘X’ pointing rightwards.This arrow in the FedEx logo has been used as a form of subliminal advertising of the brand, symbolizing forward movement and thinking.The famous ‘FedEx Logo’ is a quality example of sheer ubiquity and inspiring symbology.

Walt Disney

The Walt Disney logo, like the company, has served as a beacon for decent family entertainment and worldwide recognition. The Walt Disney logo is a ‘stylized version of the founder’s signature’ that signifies the brand name and promises secure, cheerful and quality American mainstream entertainment.

Other than the regular logo, the company uses different logos on its different products. A castle on a blue background version of the Walt Disney logo is used for the movie releases and as the curtain-raiser to its films.

Similarly, the Walt Disney signature with “World” added to it is used for the company’s resorts "Walt Disney World Resort", a Mickey’s head is adopted for the company’s Mickey Mouse Club and “Studios” was added to the Walt Disney logo signifying Disney Studios around the world.

Pepsi

The Pepsi Logo is one of the most famous and well recognized logos in the world. In popularity it stands in line with its competitor Coca cola logo.The year 1898 saw the first logo of Pepsi Cola. Through the passage of time the Pepsi logo went through redesigning and modifications, followed by the change in slogans that followed the Pepsi logo. These slogans are given below:

1909 till 1939: Delicious and Healthful
1939 till 1950: Twice As Much For A Nickel Too
1950 till 1963: The Light Refreshment
1953 till 1961: Be Sociable
1961 till 1963: Now It's Pepsi for Those Who Think Young
1963 till 1967: Come Alive! You're In the Pepsi Generation
1967 till 1969: Taste That Beats the Others Cold
1969 till 1973: You've Got A Lot to Live, Pepsi's Got A Lot To Give
1973 till 1975: Join the Pepsi People Feelin' Free
1975 till 1978: Have a Pepsi Day
1978 till 1981: Catch That Pepsi Spirit
1981 till 1982: Pepsi's Got Your Taste For Life!
1983 till 1983: Pepsi Now!
1984-to date: Pepsi, The Choice of a New Generation

Ferrari

Ferrari logo consists of a symbol of ‘Prancing Horse’ on a yellow back ground, usually with the letters SF. SF stands for Scuderia Ferrari. The Ferrari logo is well known and well recognized by all and especially the fans of motor car racing.
The name of Ferrari and its Logo bring to our mind emotion that we feel about speed and sports cars. The symbol of prancing horse, symbolises good luck.

Serene (074959T)

Bleahz.

4:12 PM

You'll always find rainbow in the Blah-ever World.

Adidas logo rebranding.

Mindmap:

Logos that i've sketched:

Serene(074059T)

Bleahz.

11:44 PM

You'll always find rainbow in the Blah-ever World.

The newspaper i used for this assignment is the most read english paper in Singapore,The Straits Times.I chosed it because basically it has more content to let me compare.

Basically, the most significant difference between the weekdays and weekends paper for The Straits Times is the content and quantity of the news. The weekends paper has actually about double the content compared to the weekdays papers.The design of the papers are mostly the same for both weekdays and weekends.

Weekdays paper normally focuse on eduacation and innovation which is targeting on students as most secondary school in Singapore have subscribed The Straits Times for their reading periods. For the weekends papers, they focuses more on business.They even have interviews on people who suceeded in the business that they set up themselves.Moreover,articles like 'Work can be Fun'.I think this is to put in a positive attitude towards the people working in this competitive society, especially the youngsters.Weekends papers also has a lot of additional articles such as special report,science and world sessions.

I've also notice a different in the advertisements between the weekdays and weekends papers. Weekdays paper tend to have more advertisements on education and studies,for example, advertising for a private school. While weekends paper tend to have more advertisements on electricity appliances, furnitures and mobile phones.

I conclusion, I think the news and advertisements in The Straits Times on weekdays papers are more for the young people and the weekends ones are more for the adults.

Spins that I have found:

Pilot Frixion
"Pilot introduces the world's first erasable pen that works!"
"Make no mistake"
Spin: If you use the new pilot frixion, you'll make no mistake in your papers.

Poh Heng(itrustme-launching fresh,zingy Zest Gold)
"What has poetry and POWER? What humbles me then makes me feel like the richest woman on earth? What moves me, what holds me? What, if not...I trust me."
Spin: you want power and wealth? Wear "itrustme".

Learning Mastery
"The secret of how your child can score as without you having to nag,Even if it is the holidays!"
Spin: Your child will have the self-disciplinary after attending this.

Simmons
"Feel Cool...Sleep on Simmons"
Spin: Sleeping on Simmons mattress will make you feel cool.

CHANEL
"For a complextion that breathes perfection"
Spin: Chanel can make you complextion perfect.

Bai Jia Seafood Restaurant
"Good Food, Good Taste, Good Price- All at Bai Jia"
Spin:You want everything good?Go Bai Jia.

SUCCESS RESOURCES and Freely
"With less than 1 hour per day,you can change your Financial Destiny"
Spin: You can change from poor to rich after you attended the 1 hour ta;l.

iGenius
"Every child is a genius"
"Right Brain IQ starts from 0!"
"Tatami genius baby massage"
Spin: Every child is a genius, but we can make your genius cleverer.

Serene(074059T)

Bleahz.

10:52 PM

You'll always find rainbow in the Blah-ever World.

Nissan car commercial( patrol,X-trail,pathfinder,navara, murano)

Spins: Nissan cars are cars that amaze.

This commercial used the latest "transformer" trend to bring out the special functions and features of the cars which makes this commercial a totally cool and awesome one.Its trying to show that their cars is made to have the 'capabilities' to drive in other places like rocky and desert areas other than roads. This advertisement will definitely attract adventurous travellers who wants to get wild in the nature.

Honda car advertisement

Spin:Honda car can make things work just by imagination .

The usage of mechanism in this advertisment attracted me and the on-going activity of the mechanism keeps me interested to this advertisment.They brillantly used the complexity of mechanism to bring out that "things just work, for honda cars". Thus,it means that any complex would just work if you get a honda car.

Renault Ballett

Spin: Renault Ballett is the safest car to drive and its certified.

The car crash test is trying to show that the cars are so durable that no matter how hard it crashes,it would still work. It makes people feel that these cars are very safe to drive even if it meets up with an accident. Car consumers would definitely want to buy a car that makes sure of their safety.Thus,this advertisement works.

BMW E92 M3

Spin:A car for ultimate power and speed.

Its clear that this advertisment is trying to show that the car is so powerful and fast that not anybody can drive and withstand the pressure of it. Thus,the person who wants to drive this car has to go through a series of tests to test out whether he's suitable to drive it or not. This advertiment would propably attract those driver who loves fast car.

Toyota car (Rav 4)

Spin: A car that you have to make it yours only.

This advertisment is trying to show that its a car that you gotta own it no matter what. Its quite a funny advertisment which will attract all age range of people to watch this. I think this would attract people with bigger family to buy it.

In conclusion,i think that the different brands and cars in the automobile industry is trying to attract only a certain kind of people to buy their product. For example, for the BMW E92 M3, its trying to attract those who loves speed and its probably a car not designed for elder people but youngsters. And for the Nissan car commercial,its definitely attracting people who loves adventure. Thus, different car brands is targetting on a certain age group of people and not all. It makes those people who likes for example,speed, to buy the car cause of the desire to speed. The cars are designed to meet the needs and also desires of the consumers who wants to buy a car that they want.

Serene (074059T)

Bleahz.

2:47 PM

You'll always find rainbow in the Blah-ever World.